CRM & Lead Follow-up · Electricians
CRM and follow-up for electrical: no inquiry goes cold, no appointment goes unconfirmed
What this is
Every inquiry gets worked until it books, reschedules or says no. Text and email sequences run on their own, reminders go out before the in-home appointment, and nothing sits in an inbox waiting for someone to remember it.
The point isn't a CRM you have to feed. It's that the follow-up happens whether or not anybody in the office is having a good week.
What electricians owners tell us
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Your schedule is full of work that doesn't pay. An outlet. A fixture. A ceiling fan. Each one burns a licensed electrician for an hour plus drive time — and you turned down a 200-amp service upgrade because the week was full.
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The big jobs get shopped, and speed decides them. A homeowner pricing a panel upgrade or a whole-home generator calls three electricians and takes a week. Whoever replies first, quotes clearly and follows up wins.
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EV charger demand is right in front of you and you're not in it. Homeowners buying an EV need an installer within weeks. Most start with a search and end with whoever replied — and dealers are eating a market that belongs to the local licensed shop.
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You can't hire your way out. Licensed electricians are scarce and expensive. Spending them on tire-kickers and unsold quotes is the costliest habit in the business.
What counts as a qualified in-home appointment
Agreed in writing before we start: homeowner, property in your service area, scope on your list, service and panel details captured, decision-maker present. Anything that doesn't match that definition doesn't get booked onto your calendar, and doesn't get billed. It's the whole difference between this and a marketplace lead sold to four contractors at once.
What you see every week
One page you can read in a minute: spend, leads, in-home appointments booked, in-home appointments held, no-show rate, and what we're changing next week and why. The number we optimize is cost per held in-home appointment — not cost per lead, and not clicks.
We don't promise a high-ticket install count. Anyone who does is either pricing that risk into your fee or planning to book you anything with a pulse.
Published industry benchmark — US market
US market averages. Not our numbers.
Source: Google LSA cost-per-lead study, 888 contractors / $6.72M tracked spend
- Cost per electrical lead, Google Local Services Ads
- $40–75
- every licensed hour on a ceiling fan is paid for twice
- Homeowners who hire the first contractor to respond
- 78%
- on a shopped quote, that is most of the decision
- Reply in 5 minutes vs 30 minutes
- 21x
- more likely to qualify the lead
Results from clients we've worked with
Paid campaigns + landing page + automated follow-up · clients not named
- First month of a campaign (home battery systems)
- 55 leads
- residential energy equipment, in-home install
- Lead → in-home appointment (patio roofs & verandas)
- 17%
- 1,081 leads · 187 in-home appointments
- Revenue with automated follow-up on every inquiry
- €747,873
- from 1,559 leads
Electricians: see how this would run for you
Start with the free diagnostic or book a strategy call directly.
Frequently asked questions
Do you have results from other electrical companies?
The figures on this page come from paid campaigns we've run for residential contracting businesses — patio roofs and verandas, flooring and full remodels, facade cleaning. Clients aren't named. The market averages are published industry benchmarks with the source linked, and we don't present them as ours.
What does a lead cost?
Published US benchmarks put electrical leads in the ranges shown above, and yours will depend on your market, your season and how competitive your zip codes are. It's also not the number to optimise for: cost per held in-home appointment is, because that's the one that turns into revenue.
What happens if an appointment isn't really a high-ticket install?
It doesn't get billed. The definition — homeowner, property in your service area, scope on your list, service and panel details captured, decision-maker present — goes into the agreement before we start, precisely so there's nothing to argue about at invoice time.
We already have a CRM. Does this replace it?
No. We wire the follow-up into whatever you already run. Replacing a CRM is a three-month project that fixes nothing on its own; the problem isn't where the records live, it's that nothing happens automatically when one goes quiet.